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U researchers: Utah tourism rebounding after recession

Utah landscape

(Feb.24, 2015) —Move over, recession —tourists are returning to Utah in force.

The Bureau of Economic and Business Research (BEBR) at the University of Utah today released a state of the tourism industry report providing a comprehensive overview of tourism, travel and recreation-related spending, employment, wages, visitation, sales, tax revenue, and industry performance in Utah.

The report, titled “The State of Utah’s Tourism, Travel and Recreation Industry,” shows the slowdown in tourism that accompanied the Great Recession from 2007 to 2009 has reversed itself, with travelers flocking to Utah’s mountains and outdoor recreation areas at a steady level since the recession ended.

“Utah’s tourism-related industries have experienced strong post-recession comebacks,” said Jennifer Leaver, a research analyst at BEBR, which is housed at the David Eccles School of Business.

“In particular, leisure and hospitality sector jobs and sales have experienced healthy gains since 2009, as have tourism-related tax revenues.”

To read the full report, including a forecast for an increase in tourism-related jobs and sales tax revenues, click here.