Professor of Marketing

David Eccles School of Business


Bill Moore received his B.S. (in mathematics) and M.B.A. from Oklahoma State University and his Ph.D. from Purdue University. Prior to joining the University of Utah he taught at the Graduate School of Business at Columbia University from 1976 to 1983. He has also taught at graduate business schools in Canada and France, and consulted with a number of major corporations.


new product development, choice and preference modeling

Office Phone: 801/581-5023