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Researcher Examines Film Studios’ Marketing Strategies and Box Office Performance

According to research led by a marketing professor at the University of Utah’s David Eccles School of Business, film studios might be better served with more targeted advertising that takes into account the movie-going habits of different communities, as well as how those communities respond to paid advertising and movie-review blogs.

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Microwave Cooks up Solar Cell Material

University of Utah metallurgists used an old microwave oven to produce a nanocrystal semiconductor rapidly using cheap, abundant and less toxic metals than other semiconductors. They hope it will be used for more efficient photovoltaic solar cells and LED lights, biological sensors and systems to convert waste heat to electricity.

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O-Zone Parking Closure

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This summer, construction on the Primary Children’s Medical Center Ambulatory Care Building will affect parking in the O-Zone Lot. Jacobsen Construction will begin moving the perimeter fences on May 4th, taking the remainder of the stalls in the O-Zone. This phase is expected to be completed by the time fall semester classes start on August 26th, at which time the O-Zone stalls will be returned for use.

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