Payday proximity changes consumer motives and behavior

As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep with the balance in one’s checking account. But, it’s not the checking account size that influences consumer behavior; rather, it’s the time that has elapsed since payday, according to a new study published in the September issue of the Journal of Marketing. Read More

August, 2010 from the U
Courtesy of the College of Architecture + Planning, University of Utah

Nan Ellin is New Planning Chair at U of U

If past is prologue, students at the University of Utah will not be the only ones to benefit from the latest hire in the College of Architecture + Planning. Read More

U of U Launched 19 Companies in Fiscal Year 2010

Using innovations from its labs and classrooms, the University of Utah launched 19 companies during fiscal year 2010, bringing the number of spinoff companies based on university research to 102 since the institution reorganized its technology commercialization efforts in 2005. Read More

Keith Koper, University of Utah Seismograph Stations

A Seismic Triple Whammy

A magnitude-8.1 earthquake and tsunami that killed 192 people last year in Samoa, American Samoa and Tonga actually was a triple whammy: The 8.1 “great earthquake” concealed and triggered two major quakes of magnitude 7.8, seismologists report Thursday in the journal Nature. Read More

Tom Vickers, the University of Utah

Big NIH Honor for U Biologist

University of Utah biologist Andres Villu Maricq will receive $3.75 million to study memory and learning in action, thanks to a National Institutes of Health (NIH) Director’s Pioneer Award meant to encourage promising but risky research. Read More